Clonism by Alice Gordon

Clonism - A different kind of science fiction by Alice Gordon ‘Clonism’ explores cloning as a common, everyday reality, a banality that is both near and distant. It diverges from the typical, grim, metallic clones by adopting a pastel pop aesthetic and offering a new visual language. This collection redefines perceptions of cloning in popular culture and science, distinguishing it from traditional representations. Both unsettling and absurd at the same time, the collection symbolizes the banality and redundancy of advanced technology. The pieces represent clones as mere products of consumer society rather than scientific marvels, seamlessly integrating into the mundane. It critiques consumer society and the trivialization of individuality through mass production, reflecting on a world where everything, even humanity, is commodified and disposable. The use of soft pastels contrasts against the eerie sterility of cloning technology, revealing an absurdity in existence. The color palette